Understand
What do you want to project, and where is the gap between that and what is on screen today? This is a conversation, not a questionnaire.
Surendra ChavanDesigner & developer
Independent studio, working since 2019
Web design & development for growing businesses
Design and build for companies whose ambitions have outgrown their website.
BriqhausClayfinNoida International AirportSpiroMumbai AngelsLaptisViXiiCaskAmulFast & UpRazorpayParentuneLivwellThe House MonkStitchPatronus AIMonk Tech LabsGoStart / EBikeGoAlgonomyAurum LivFigrrBoxsy.ioBig Bang SocialBackbayBridge MobileAll EventsWekareTerra Rex EnergyTequity 2.0
Sound familiar?
You have a website. It just no longer looks like the company you have become.
Most sites are not broken — they are simply behind. The work got better, the team got bigger, the positioning sharpened, and the website stayed where it was. I design and build fully bespoke sites so what you project finally matches what you actually do.
Projects
A few genuinely sharp ones
01
How it works
Discovery
Work out what it should say
Positioning before pixels. We establish what the site has to prove, to whom, and in what order — so every later decision has something to be measured against.
Design
Build a system, not a page
Tokens, a type scale, and a fixed component set. The point is that the tenth page looks as considered as the first, including the ones designed after I leave.
Build
Make it fast and maintainable
Semantic markup, real accessibility, and Core Web Vitals that pass on a mid-range phone. Handed over documented, so your team can extend it without guessing.
Aftercare
Keep it from drifting
Most sites decay within a year because nobody knew the rules. The system ships with its own documentation so the rules survive contact with other people.
Approach
How a site actually gets made
02
Design
A fully bespoke design built on a real system — tokens, type scale, components. No template, no compromise, nothing you cannot extend later.
Build
Built properly and handed over so you can run it yourself. Documented, tested on real devices, and fast enough to pass Core Web Vitals.
Partners
People I build alongside
05
Most projects run with a strategist, a copywriter or an in-house team. The system is built so several people can touch it without it coming apart.
Independent, but rarely alone. These are the studios and teams the work usually runs through.
- Spiro
- Mumbai Angels → 360 ONE
- Laptis
- ViXii
- Cask
- Amul
Showroom
What a proper system gets you
04
Tokens, a type scale, and a fixed set of components — so the site still looks designed a year after I hand it over.
